Max Is Focusing on “Ambitious” Storytelling in Latin America 5
Max executives believe it’s not just the volume of subscribers enhancing their business, but the streamer’s “ambitious” storytelling. Mariano Cesar, senior vp of general entertainment content & programming strategy for Latin America and U.S. Hispanics at Max parent Warner Bros. Discovery, dived into the company’s business model during his keynote session at the international market and networking …