Merc with the Mouth is looking better than ever, along with old pal and fellow superhero favorite Wolverine.
Marvel Studios and Disney’s Deadpool & Wolverine grossed a record-shattering $38.5 million in Thursday previews beginning, by far the best showing ever for an R-rated film and putting it at No. 8 on the list of top previews among all films, not adjusted for inflation. It joins an elite roster that includes installments in Hollywood’s biggest franchise, including Avengers, Star Wars, Spider-Man and the final Harry Potter film.
Shawn Levy directed the high-profile Deadpool threeuel, which returns Ryan Reynolds as Wade Wilson/Deadpool and brings Jackman into the franchise as Logan/Wolverine. (The trio are close friends, a big plus for the film’s global publicity tour that was capped by a stop at Comic-Con’s Hall H on Thursday, where fanboys were treated to a panel and a screening of the two-hour and eight-minute film.)
The whirlwind worldwide tour is certainly paying off; the Deadpool threequel also pulling in huge numbers overseas, earning $64.8 million in its first two days, 57 percent ahead of the first film and 48 percent of the sequel.
The record-shattering preview gross in North America is difficult to decipher because of the R-rating in terms of whether it changes the weekend opening forecast of $160 million to $175 million. Studios and most box office analysts believe it would be hard for an R-rated movie to cross $200 million in its domestic launch, although David Herrin’s The Quorom believes it could.
Deadpool & Wolverine is being buoyed by strong reviews and even stronger exits, or five out of five on PostTrack and a 97 audience score on Rotten Tomatoes.
The first Deadpool made history when opening to $133.7 million domestically in February 2016, the biggest start ever for an R-rated title — a record it still holds — proving that a superhero pic could draw big crowds despite the restrictive rating. A little more than two years later, Deadpool 2 debuted to $125.5 million after earning $18.6 million in previews, the record until now for an R-rated film.
Feige’s Marvel took over the Deadpool franchise when Marvel parent company Disney swallowed up 20th Century Fox, which had rights to the X-Men universe of characters. Deadpool & Wolverine is the first R-rated movie ever released by Disney, Marvel or otherwise.
Reynolds — also an expert promoter and producer — and his marketing team at Maximum Effort, along with Disney, have been trying to grow the audience by going after woman. On Wednesday, Taylor Swift — who is good friends with Reynolds and wife Blake Lively — used her powerful social media sway to post an item endorsing the movie that included a link to buy tickets “if you like to see things that are unspeakably awesome. Continuing, she sad, “Shout out to Wade Wilson, a.k.a., my god kids’ sperm donor.”
More to come.
