Stacy London and Clinton Kelly are returning to TV — but they won’t be telling viewers what not to wear.
The two hosts are reuniting for a Prime Video series titled Wear Whatever the F You Want, whose title is pretty much the inverse of their long-running What Not to Wear. The show comes from All3Media’s Bright Spot Content and Amazon MGM Studios; London and Kelly are among the executive producers.
“The world has changed a lot since the run of What Not to Wear, and, thankfully, so have we,” Kelly and London said in a statement. “These days, we have zero interest in telling people what to do, based on society’s norms — because there are no more norms! However, style is still an important form of communication, and we’re excited to show new clients how to align their personal messaging with their life goals. It’s time to celebrate individual style, not prescribe it.”
London and Kelly hosted more than 200 episodes of What Not to Wear on TLC from 2003-13, supplying fashion advice and making over scores of participants. The duo had a falling out after the show ended but reconciled for a live tour in 2023 and now, the new series. “After seeing the same clickbait story over and over and over on Instagram about how much we hated each other, I was like, ‘I can’t take this anymore,’” Kelly said in a Today interview last year. “Because we don’t really hate each other. We love each other, as a matter of fact.”
Prime Video describes Wear Whatever the F You Want as a “style transformation show” that aims to give participants “the confidence and style savvy to wear whatever they want. Over the course of a couple of days, they will empower each client to live out their fashion fantasy and find their style truth in the journey of a lifetime.”
“Since Clinton and Stacy first appeared on television, they have remained at the forefront of showing us how to use fashion as a means of self-empowerment. Their playful banter and distinct approach have helped instill confidence in viewers for almost two decades,” said Lauren Anderson, head of brand and content innovation at Amazon MGM Studios. “Now, with the efforts of Bright Spot Content, and expertly steered by Jenny Falkoff [head of reality series for Amazon MGM Studios], their long-awaited reunion has become a reality. Together, Stacy and Clinton bring a fresh, fun, and meaningful new series to Prime Video customers, filled with expertise and inspiration; chemistry and warmth; and, of course, their signature, enviable style.”
Kelly and London will executive produce the series with Sandy Varo Jarrell, Suzanne Rauscher, showrunner Justin Rae Barnes and Janelle Couture.