Bill Belichick, CW star? Believe it.

Belichick, widely regarded as one of the greatest NFL coaches of all time, is joining the panel for Inside the NFL, which airs on The CW. The weekly highlights-and-analysis show, produced by NFL Films, is set to begin its season on Aug. 30.

Belichick will join former NFL players Ryan Clark, Chad Johnson and Chris Long on the show (Johnson and Long each played for Belichick during his New England Patriots tenure). Inside the NFL will be one of several media gigs for Belichick, who won six Super Bowls as coach of the Patriots before stepping down at the end of the 2023 season. He’ll also appear weekly on ESPN’s Pat McAfee Show and be part of the “Manningcast” alternate telecast of Monday Night Football on ESPN2.

“I’m thrilled to join my new team at NFL Films and to work on such a historic television franchise,” Belichick said in a statement. “I’ve always appreciated Inside the NFL’s depth of analysis, and I hope to bring the same detailed insight to The CW by talking real football with real pros — Ryan, Chris and Chad — this coming season.”

Said CW president Dennis Miller, “Bill Belichick joining Inside the NFL is a true game-changer for this storied franchise and The CW. Not only is he one of the most accomplished coaches in NFL history, but his knowledge and passion for football is truly unmatched. Fans will now get the chance to hear his insights and better understand the nuances of the game from the master himself. We cannot wait for Bill, Ryan, Chad and Chris to deliver a championship-caliber show all season long.”

Inside the NFL is going into its second season on The CW, part of the broadcast network’s new-ish emphasis on sports programming to help draw viewers. The show has aired since the 1970s, running on HBO for 31 years and then on Showtime and Paramount+ through the 2022-23 season.

Ross Ketover, Keith Cossrow, Ken Rodgers and Jessica Boddy executive produce the series for NFL Films.