The opening weekend of the 2024 Olympics has NBCUniversal saying “Vive la France.”
Through the first three full days of the games, NBCU is averaging 34.5 million viewers across all of its linear networks and digital platforms for its primary telecasts. The ratings figures include both what it calls “Paris Prime” — 2-5 p.m. ET in the United States, when a host of medal events air live — and the U.S. primetime telecasts.
After drawing 28.6 million viewers for Friday’s opening ceremony, the weekend telecasts got even bigger: Saturday’s total audience was 32.4 million, and on Sunday — which featured the first day of competition in the marquee women’s gymnastics event — 41.5 million people tuned in, according to custom fast national ratings from Nielsen (for linear broadcasts) and Adobe Analytics (for streaming and digital).
The 34.5 million viewer average over the first three days is up 79 percent (from 19.3 million viewers) over the same period for the last Summer Olympics three years ago in Tokyo.
More to come.